Communication Design
Branding & Identity
Sonic Branding & Identity > Sonic Branding & Identity
COMMUNICATION DESIGN - Branding & Identity (Sonic Branding & Identity > Sonic Branding & Identity)
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1m:59s
designed to — move with meaning
Brand: TATA.ev
Client: Tata Motors
Entrant: Landor
Baby Blue Elephant
| Entry Title: | designed to — move with meaning |
|---|---|
| Brand: | TATA.ev |
| Client: | Tata Motors |
| Entrant Company: | Landor |
| Description: | TATA.ev, a new electric vehicle brand, brings people together with a mission to positively impact the world. By uniting communities, the brand aims to drive progress toward a more sustainable future. In a competitive automotive industry, TATA.ev stands out by harnessing the power of sonic branding. Their audio strategy, including a sonic logo, brand tracks, and in-store sounds, reinforces the brand idea of "Move with Meaning," combining TATA’s legacy with cutting-edge automotive technology. The challenge was to create a memorable, emotional connection through sound. The solution is a dynamic soundscape integrating rhythmic drums, electric synths, choirs, and the classical sarangi, symbolizing optimism and positioning electric mobility as the path forward. |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Company Credits: | Sound: Kalmi (Sonicle Audio Labs) |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Kurnal Rawat, Executive Creative Director |
| Individual Credits: | Apolline Picot, Executive Creative Director |
| Individual Credits: | Vishal Patankar, Executive Director Client Services |
| Individual Credits: | Priyanka Mariwala, Senior Client Manager |
| Individual Credits: | Tazeen Shaikh, Design Director |
| Individual Credits: | Shreya Chhabria, Senior Designer |
| Individual Credits: | Mriga Kothare, Creative Director |
| Individual Credits: | Roshni Ramesh, Senior Designer | Khushali Ghatalia, Design Director |
| Individual Credits: | Zaina Khan, Designer | Abaasaheb Shewale, Visualiser |
| Individual Credits: | Rajbhushan Sawant, Architecture Director |
| Individual Credits: | Amit Panchal, Project Director |
| Individual Credits: | Priyanka Tawade, Senior Technical Designer |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Sachin Darge, Senior Production Manager | Aarti Parab, Artworker | Abhishek Kadam, Artworker |
| Individual Credits: | Dhruvil Shah, Designer | Ayushi Jain, Designer | Rutu Khirani, Senior Designer |
| Individual Credits: | Motion & Film: R Square, Uncommonsense Films, Improper Studios, Dynamite Studios |
| Individual Credits: | Illustrations: Locopopo Studios |
| Individual Credits: | PMC Consultant: Design Ahead |
