Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
PNG
MP4
1m:30s
designed to — move with meaning
Brand: TATA.ev
Client: Tata Motors
Entrant: Landor
The First List
| Entry Title: | designed to — move with meaning |
|---|---|
| Brand: | TATA.ev |
| Client: | Tata Motors |
| Entrant Company: | Landor |
| Description: | Tata Motors tasked us with crafting a brand for TATA.ev that embodies their commitment to a greener future and resonates with modern consumers. Our mission was to create a brand that highlights sustainability, technology, and community engagement. Our brand idea ‘Move with Meaning’ became our rallying cry, emphasizing purpose and responsibility. We designed a dynamic logo and chose the Evo Teal color palette to represent sustainability, complemented by typography that conveys motion and vitality. Our approach extended to the retail experience, envisioning a sustainable space where consumers could explore electric mobility, be inspired to adopt a sustainable lifestyle, and connect deeply with the brand. The store features a welcoming café, kid-friendly areas, and community events, seamlessly integrating physical, human, and digital elements under the “Move with Meaning” theme. We made conscious design choices by using recycled and locally sourced materials, implementing efficient waste disposal, and adopting energy-saving practices like eco-friendly print solutions and battery-saving digital designs. Our transformative brand strategy positions TATA.ev as an industry trailblazer, moving beyond traditional norms to lead a new era of meaningful mobility. |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Kurnal Rawat, Executive Creative Director |
| Individual Credits: | Apolline Picot, Executive Creative Director |
| Individual Credits: | Vishal Patankar, Executive Director Client Services |
| Individual Credits: | Priyanka Mariwala, Senior Client Manager |
| Individual Credits: | Tazeen Shaikh, Design Director |
| Individual Credits: | Shreya Chhabria, Senior Designer |
| Individual Credits: | Mriga Kothare, Creative Director |
| Individual Credits: | Roshni Ramesh, Senior Designer | Khushali Ghatalia, Design Director |
| Individual Credits: | Zaina Khan, Designer | Abaasaheb Shewale, Visualiser |
| Individual Credits: | Rajbhushan Sawant, Architecture Director |
| Individual Credits: | Amit Panchal, Project Director |
| Individual Credits: | Priyanka Tawade, Senior Technical Designer |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Sachin Darge, Senior Production Manager | Aarti Parab, Artworker | Abhishek Kadam, Artworker |
| Individual Credits: | Dhruvil Shah, Designer | Ayushi Jain, Designer | Rutu Khirani, Senior Designer |
| Individual Credits: | Motion & Film: R Square, Uncommonsense Films, Improper Studios, Dynamite Studios |
| Individual Credits: | Sound: Kalmi (Sonicle Audio Labs) |
| Individual Credits: | Illustrations: Locopopo Studios |
| Individual Credits: | PMC Consultant: Design Ahead |
