Communication Design
Branding & Identity

From a courier service to a global logistics brand
Brand: DTDC
Client: DTDC
Entrant: Landor

The First List

Entry Title:	From a courier service to a global logistics brand
Brand:	DTDC
Client:	DTDC
Entrant Company:	Landor
Description:	DTDC, a household name in India with over 14,000 centres, was traditionally seen as just a courier service. However, the company sought to redefine itself as an integrated logistics powerhouse, empowering individuals and businesses to participate in the global economy. As part of its rebranding efforts, we designed a new brand mark that honours its legacy while highlighting its entrepreneurial agility and professional capabilities. The goal was to resonate with both Indian and international audiences. In the logistics industry, a logo plays a crucial role. DTDC's new brand mark was designed with a digital-first and motion-centric approach. The brand identity and motion design build on the fundamentals of the logistics sector: agility, urgency, customer focus, and an unwavering commitment to delivering on promises.
English Translation:	N.A.
Company Credits:	Landor
Individual Credits:	Lulu Raghavan, President, APAC
Individual Credits:	Arnab Ray, Executive Creative Director
Individual Credits:	Aniruddh Shenoy, Client Manager
Individual Credits:	Sushmeit Nambiar, Design Director
Individual Credits:	Tia Alex, Designer
Individual Credits:	Arsh Kazi, Motion Designer
Individual Credits:	Nimish Patalia, Visualiser
Individual Credits:	Sachin Darge, Senior Production Manager
Individual Credits:	Maanil Dodani, Business & Marketing Director, APAC
Individual Credits:	Harshita Tarsariya, Business Development & Client Services
Individual Credits:	Aparna Murlidharan, Designer
Individual Credits:	Sanket Shelar, Production Artworker
Individual Credits:	Illustration: Vibeesh TC
Individual Credits:	Film: Improper Design and Animation