Design For Good
Design For PSA & Non-Profits
DESIGN FOR GOOD (Design For PSA & Non-Profits)
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1.8 Billion Young People for Change
Brand: PMNCH - Partnership for Maternal, Newborn and Child Health
Client: WHO PMNCH - Partnership for Maternal, Newborn and Child Health
Entrant: LOPEZ
The First List
| Entry Title: | 1.8 Billion Young People for Change |
|---|---|
| Brand: | PMNCH - Partnership for Maternal, Newborn and Child Health |
| Client: | WHO PMNCH - Partnership for Maternal, Newborn and Child Health |
| Entrant Company: | LOPEZ |
| Description: | 1.8 Billion Young People for Change is a global initiative by PMNCH to activate young people across the world to participate on a common platform, voice their concerns and shape their future, with a focus on health and wellbeing. The movement's strategy defines its chief qualities of spontaneity, immediacy, and action, capturing the energy of young people who are agile and on the move. The identity for 1.8 is crafted to encapsulate the essence of adolescence that is responsive and dynamic, youthful and vibrant, inclusive and assertive. A thick hand-drawn stroke lends a certain immediacy and urgency to the campaign. This stroke evokes and emphasizes personhood and identity. Giving young people authorship allows their individuality to come through, creating a humane brand system that is deeply interwoven with the young audience’s needs and concerns. The visual fabric encompasses images and videos of young people, setting context with languages, cityscapes, textiles, and patterns from around the world. Inclusivity is a central brand tenet. Creating a pluralistic design system with varying languages, regions, ethnicities, cultures, and sexualities is what drives this movement and helps it grow across the world, connecting with young people everywhere. |
| Individual Credits: | Tarka Patil (Project Manager) |
| Individual Credits: | Anthony Lopez (Founder and Chief Creative Director) |
| Individual Credits: | Sujatha Shankar Kumar (Strategy head and Content Editor) |
| Individual Credits: | Sukanya Panda (Researcher and strategist) |
| Individual Credits: | Mohan Godwal (Sr. Graphic Designer) |
| Individual Credits: | Malvika Dwivedi (Communication Designer) |
