Communication Design
Branding & Identity

From a courier service to a global logistics brand
Brand: DTDC
Client: DTDC
Entrant: Landor

Baby Blue Elephant

Entry Title:	From a courier service to a global logistics brand
Brand:	DTDC
Client:	DTDC
Entrant Company:	Landor
Description:	Despite being a household name in India with over 14,000 centers, DTDC was often perceived merely as a courier service. However, the company aspired to be recognised as an integrated logistics powerhouse, empowering individuals and businesses to participate in the global economy. As part of its rebranding efforts, we designed a new brand mark that honours its legacy while highlighting its entrepreneurial flexibility and professional capabilities. The goal was to resonate with both Indian and international audiences. In the logistics sector, a logo is crucial, but DTDC’s new visual toolkit goes beyond that by incorporating flexible, modular elements that establish a cohesive yet adaptable visual identity. The Running Man, a key brand asset, has been redesigned to appear timeless and athletic. With a forward-leaning stance and a parcel held high, it symbolises the company’s focus on its clients' business.
English Translation:	N.A.
Company Credits:	Landor
Individual Credits:	Lulu Raghavan, President, APAC
Individual Credits:	Arnab Ray, Executive Creative Director
Individual Credits:	Aniruddh Shenoy, Client Manager
Individual Credits:	Sushmeit Nambiar, Design Director
Individual Credits:	Tia Alex, Designer
Individual Credits:	Arsh Kazi, Motion Designer
Individual Credits:	Nimish Patalia, Visualiser
Individual Credits:	Sachin Darge, Senior Production Manager
Individual Credits:	Maanil Dodani, Business & Marketing Director, APAC
Individual Credits:	Harshita Tarsariya, Business Development & Client Services
Individual Credits:	Aparna Murlidharan, Designer
Individual Credits:	Sanket Shelar, Production Artworker
Individual Credits:	Illustration: Vibeesh TC
Individual Credits:	Film: Improper Design and Animation