Communication Design
Digital Design

Tales of Telugu
Brand: Tales of Telugu, Hyderabad
Client: Tales of Telugu
Entrant: Non Zero

Baby Blue Elephant

Entry Title:	Tales of Telugu
Brand:	Tales of Telugu, Hyderabad
Client:	Tales of Telugu
Entrant Company:	Non Zero
Description:	Men kissed by the morning light, work the nurturing soil with reverence. The air is filled with aroma of spices and fresh produce. A daily dance of harmony and hard work. We started with a simple concept for the mural, but as we dug deeper into the project, it evolved into a vibrant village scene brimming with cultural activities. Our team meticulously crafted and animated every element, ensuring that the mural became more than just a visual—it's an immersive experience that captures the essence of the restaurant's atmosphere. We paid close attention to the warm color scheme, repeatedly fine-tuning it to harmonize with the restaurant's existing interior design, lighting, and decor. Our goal was to seamlessly blend the animated illustrations with the environment while optimizing them for augmented reality (AR) integration. After encountering technical challenges with Spark AR, we pivoted to an alternative system, rebuilding the filter to ensure a flawless AR experience. The end result is a smooth 12 fps animation loop that brings our mural to life, combining art and technology to elevate the restaurant's ambiance.
Company Credits:	Non Zero
Individual Credits:	Deep Dawda
Individual Credits:	Rishabh Bhatia
Individual Credits:	Sanskar Chandar
Individual Credits:	Ansh Kumar