Communication Design
Digital Design
Immersive Experiences > Installations & Projections
COMMUNICATION DESIGN - Digital Design (Immersive Experiences > Installations & Projections)
JPG
MP4
2m:00s
The Pursuit Of Smoke
Brand: Ardbeg
Client: Moët Hennessy
Entrant: Studio Moebius
The First List
| Entry Title: | The Pursuit Of Smoke |
|---|---|
| Brand: | Ardbeg |
| Client: | Moët Hennessy |
| Entrant Company: | Studio Moebius |
| Description: | 'The Pursuit Of Smoke" is a multi-sensory, immersive, 5-star Dining experience driven by storytelling via Animation, Sound and Projection, that showcases Ardbeg, the world's peatiest, smokiest whiskey. Our aim was to engage the community of fine food and spirit lovers across Mumbai and give them an experience that would remain with them. What resulted was a gastronomic voyage where smokey cocktails were coupled with a 6-course menu that championed fire-side cooking, smoke and char, created by Hakkasan's Michelin star chefs. We added another dimension to this experience by designing and projecting story driven animated elements onto to the dining table through the course of the meal in order to create a choreographed and unique dining experience. Our story sees a protagonist wrangle a rogue cloud of smoke that arrives on his long-barren planet, to accidentally re-kindle life and in turn, create the first drop of the mythical nectar that is Ardbeg. We took inspiration from ancient mythology for our narrative style and even the music was driven by drums and percussive elements, creating the atmosphere of an ancient drum circle around a bonfire. The entire experience was also later executed at Vault Festival 2024, in Mumbai. |
| Company Credits: | Studio Moebius |
| Company Credits: | Art & Found |
| Company Credits: | White Media Mkg |
| Individual Credits: | Amitabh Kumar |
| Individual Credits: | Nikunj Patel |
| Individual Credits: | Radhapriya Gupta |
| Individual Credits: | Mahak Gaggar |
| Individual Credits: | Aditya Mehta |
| Individual Credits: | Karen D'Souza |
