Communication Design
Packaging Design

Artistry of Tea
Brand: 1868 by TATA Tea
Client: TATA Consumer Private Limited
Entrant: Mother Tongue Design

The First List

Entry Title:	Artistry of Tea
Brand:	1868 by TATA Tea
Client:	TATA Consumer Private Limited
Entrant Company:	Mother Tongue Design
Confirm:	3 1868 by TATA Tea Gift Boxes
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	1868 by Tata Tea celebrates the art of curated blends, where each tea is a symphony of flora, fauna, and diverse climates, paired with spices, fruits, and flowers to deliver a uniquely unforgettable taste steeped in India's rich storytelling. In a market where personalized, innovative gifts must also meet price point expectations, Tata Tea sought us to create three custom-sized gift boxes that enhance the gifting experience of 1868, while preserving the essence of their existing retail packaging and introducing a compelling ‘wow’ factor. We redefined Tata Tea 1868’s gift packaging , turning each box into a sensory journey. — Dawn, Harmony, and Rejuvenate — Our designs for each box integrate functionality with the tea-drinking ritual, elevating each moment of gifting into an immersive experience. Inspired by serene natural landscapes one escapes to, each box is a narrative of peace and renewal, crafted to encapsulate tranquility and self-care. Through intricate illustrations and gold leaf detailing, we infused luxury into every element, transforming traditional gift packaging into a special daily escape. Our approach celebrates Tata Tea’s dedication to authentic Indian tea stories, making each box not just a gift but a sophisticated retreat.
Individual Credits:	Shruti Singhi - Creative Director & Founder
Individual Credits:	Merlyn Toppo - Lead Designer & Illustrator
Individual Credits:	Madhumitha B. - Designer & Illustrator
Individual Credits:	Radhika Mantri - Senior Designer