Communication Design
Packaging Design

Fevicol MR
Brand: Fevicol MR
Client: Pidilite Industries
Entrant: Pidilite Industries

Baby Blue Elephant

Entry Title:	Fevicol MR
Brand:	Fevicol MR
Client:	Pidilite Industries
Entrant Company:	Pidilite Industries
Confirm:	Fevicol MR new packaging bottles
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	The Fevicol MR bottle, has been a staple glue bottle for past 28 years. Introducing the new elephant-shaped bottle that not only strengthens the connection with Fevicol’s brand identity but also prioritizes user ergonomics. The design breaks the industry norms & stands out in a crowded market. A key innovation is the introduction of a push-and-pull mechanism, replacing the traditional cap, to address the common issue of cap loss as it remains intact & prevents the glue from drying.Conducting ethnographic research, we analysed user behaviour to optimise the functionality. A new bottle was crafted from soft plastic with an ergonomic grip, revolutionising user experience. The pen like shape, requiring a gentle squeeze unlike earlier bottle, minimizes spillage and product wastage. It makes crafting mess-free. Structurally, the design also resembles an elephant, which has become a distinctive visual hallmark of our brand. In addition to functionality, we meticulously crafted themed graphics tailored to various age groups. Our packaging features engaging themes such as school kids, science, marine life & etc. Each theme adds as a collectible dimension to our product line. This thoughtful approach ensures our brands resonate with consumers of all ages, fostering brand loyalty & enhancing the overall user experience.
Company Credits:	AND Creative
Individual Credits:	Pooja Tandon
Individual Credits:	Rruta Naik
Individual Credits:	Sanjeev Thakur
Individual Credits:	Minal Jadia