Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
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Haisha Paints
Brand: Haisha Paints
Client: Pidilite Industries
Entrant: Pidilite Industries
The First List
| Entry Title: | Haisha Paints |
|---|---|
| Brand: | Haisha Paints |
| Client: | Pidilite Industries |
| Entrant Company: | Pidilite Industries |
| Yes: | 1ltr packs of Haisha Paints |
| Description: | HAISHA paints is a strong brand rooted in India, for people who aspire to live better in beautiful homes. Inspired by India’s diverse richness, these paints are made for every Indian home. Haisha paints from the creators of Fevicol distinguishes it from the competitors. For decades, the elephant has been prominently identified with the Pidilite' trademark Fevicol. Our strategy was to use it with a unique twist to strengthen the introduction of our new paint brand. It's the unconventional approach in design & branding that sets it apart, our elephant boasts wings, lending a distinctiveness to the symbol. It proved to be the most effective means of forging a connection with Fevicol. HAISHA is a memorable and language-agnostic name, easily understood by rural consumers, connoting strength. The winged elephant taps into nostalgia, representing joy, growth, & resilience. It also establishes a deep cultural connection, appealing to the emerging Indian market. The color palette, inspired by the rich & vibrant hues of Indian culture, captures attention & stirs emotions. HAISHA’s design reflects India’s diverse heritage through vibrant colors, intricate motifs, & traditional elements, extending across various collaterals like shade cards, leaflets, & color books. |
| Company Credits: | Locopopo |
| Individual Credits: | Pooja Tandon |
| Individual Credits: | Rruta Naik |
