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RELAXED SOUVENIRS
Brand: AMERICAN TOURISTER
Client: ANUSHREE TAINWALA
Entrant: MAKANI CREATIVES PVT.LTD
The First List
| Entry Title: | RELAXED SOUVENIRS |
|---|---|
| Brand: | AMERICAN TOURISTER |
| Client: | ANUSHREE TAINWALA |
| Entrant Company: | MAKANI CREATIVES PVT.LTD |
| Confirm: | a set of 3 Boxes of RELAXED SOUVENIRS for AMERICAN TOURISTER 1: a white box 8"x12" with a relaxed sphinx souvenir 2: a white box 12"x12" with a Painted Decorative Chinese Plate souvenir 3: a white box 12"x12" with a set of 4 piece Azulejo tiles souvenir |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | The premium luggage category in India has many players with the same offering and features. So how do you stand out with a genuine feature upgrade when no one cares enough to listen? Simple. Don’t talk about the bags. Talk about what happens to the stuff inside them. Especially when everyone knows their luggage goes through hell while travelling... That’s why we communicated American Tourister’s extra strong hard-shell luggage by not creating another ad. But a range of holiday souvenirs that looked like, well, they were on holiday themselves! Our Relaxed Souvenirs included a decorative plate hand-painted with some very easygoing warriors, Portuguese azulejo tiles adorned with chilled out nobles, and even a Sphinx taking a quick nap. Each piece was designed to perfectly mimic souvenirs from different parts of the world with a simple message: when you’re on vacation, shouldn’t your precious luggage be as relaxed as you? Our Relaxed Souvenirs were sent to high value customers with a message to switch to American Tourister hard-shell bags if they want to keep their luggage safe and sound. In doing so we turned the moment where everyone worries about their luggage into a moment where everyone remembers American Tourister! |
| Company Credits: | MAKANI CREATIVES PVT.LTD |
| Company Credits: | SAMSONITE SOUTH ASIA PVT.LTD. |
| Individual Credits: | PRASAD RAO |
| Individual Credits: | HAYDEN SCOTT |
| Individual Credits: | SWAPNIL SHETE |
| Individual Credits: | SAMEER MAKANI |
| Individual Credits: | PAVAN PUNJABI |
| Individual Credits: | ASHRAY DHAMANKAR |
| Individual Credits: | PRASAD SHETTY |
| Individual Credits: | VIVEK SHINDE |
