Communication Design
Design For Communication

THE GREATEST SHOW'S GREATEST ENTERTAINERS. - PVR CINEMAS
Brand: PVR CINEMAS
Client: PVR CINEMAS
Entrant: Tree Design Pvt. Ltd.

The First List

Entry Title:	THE GREATEST SHOW'S GREATEST ENTERTAINERS. - PVR CINEMAS
Brand:	PVR CINEMAS
Client:	PVR CINEMAS
Entrant Company:	Tree Design Pvt. Ltd.
Confirm:	ACTUAL CALENDAR
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	BRIEF- People had stopped stepping out post the pandemic. OTT was taking over. In this scenario PVR cinemas, the number one cinema entertainment company, wanted to be top of mind throughout the year for its audience who were no longer coming to the cinemas. IDEA/INSIGHT- we decided to do a specially designed calendar which people would love to have on their tables for 365 days in the year, thereby the brand being top of mind throughout the year. EXECUTION- We created an illustrated calendar where we paid homage to some of the most talented stars that the world of cinema has ever produced. The portraits were designed as the centrepiece with multiple illustrations from their filmography scattered around them. Each page of the month was dedicated to one star and the reverse side of each was accompanied by interesting trivia to engage the audience. To add sheen to the portraits, we printed them on met pet sheets, thereby adding luminosity and gloss which is part of the dream industry. For the outer box, we designed an elaborate opening device using a miniature metallic spool allowing the box to dramatically open like doors to the auditorium.
Company Credits:	Tree Design Pvt. Ltd.
Individual Credits:	ARNAB CHATTERJEE - CHIEF CREATIVE OFFICER
Individual Credits:	KAPIL DHAWAN - CHIEF CREATIVE OFFICER
Individual Credits:	NIKHIL KULKARNI - ART DIRECTOR
Individual Credits:	DILIP - ART DIRECTOR
Individual Credits:	ARUN PRIYA GAUTAM - ILLUSTRATOR
Individual Credits:	CHANDRA PRAKASH - DIGITAL ARTIST