Communication Design
Digital Design
User Experience (UX) > User Experience (UX)
COMMUNICATION DESIGN - Digital Design (User Experience (UX) > User Experience (UX))
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MP4
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Ather 450 APEX Ride Experience
Brand: Ather Energy
Client: Ather Energy
Entrant: Ather Energy Pvt Ltd
The First List
| Entry Title: | Ather 450 APEX Ride Experience |
|---|---|
| Brand: | Ather Energy |
| Client: | Ather Energy |
| Entrant Company: | Ather Energy Pvt Ltd |
| URL Link (optional): | https://www.atherenergy.com/apex |
| Description: | The special edition Ather 450 APEX comes with Warp+ UI & MagicTwist making the ride experience truly special. These features help the rider enjoy the performance of the scooter even more by making their experience visual, responsive and engaging. The special Warp+ UI on the vehicle interface, combined with the quick acceleration enhances the ride experience by enhancing the feeling of warping through at high speeds. It captures the rush of riding and helps the rider feel one with the vehicle. MagicTwist reimagines the braking experience on the 450 APEX. By just twisting the throttle in the opposite direction, the rider can slow down without having to use brakes. In doing so the vehicle also regains some of the lost energy in the process called regenerative braking, improving the overall range. The interface responds to the opposite throttle immediately and visualises the regeneration of energy, while the vehicle slows down. |
| Individual Credits: | Shivam Gupta, Product Designer |
| Individual Credits: | Prafulla GS, Product Designer |
| Individual Credits: | Harish Kumar, Sr. Product Design Manager |
| Individual Credits: | Vedant Sharma, Product Designer |
| Individual Credits: | Unnikrishnan Manikoth, Digital Design Lead |
| Individual Credits: | Vinayak Moger, Application Developer |
| Individual Credits: | Hariharan Ramachandran, Data Analyst |
| Individual Credits: | Manish Pritmani, Platform Developer |
| Individual Credits: | Adarsh ML, Technical Lead |
| Individual Credits: | Prathap N, Product Manager |
| Individual Credits: | Swarnim Raj, System Engineer |
| Individual Credits: | Kinjal Patel, Technical Lead |
| Individual Credits: | Shubham Singhal, Controls Engineer |
| Individual Credits: | Vikram Raj, Product Manager |
| Individual Credits: | Bikash Jyoti Biswas, Head of Design |
| Individual Credits: | Hari Vasudevan, Lead System Engineer |
