Product
Vehicles
Two-Wheelers > Electric
PRODUCT - Vehicles (Two-Wheelers > Electric)
JPG
MP4
2m:14s
Ather 450 Apex
Brand: Ather Energy
Client: Ather Energy
Entrant: Ather Energy Pvt Ltd
Baby Blue Elephant
Entry Title: | Ather 450 Apex |
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Brand: | Ather Energy |
Client: | Ather Energy |
Entrant Company: | Ather Energy Pvt Ltd |
Description: | Origin Story: When we started working on the Ather Apex - the flagship performance scooter, we knew that typical colour choices on performance vehicles are quite cliched, coming from the IC-engined world. We looked at creating a new, bolder colourway that represents electric performance, and also sets the 450 Apex apart from the rest of the 450 lineup. This journey led us to a special extra-matte Indium Blue as the starting point. A shade of blue which was invented as recent as 2000. The 450 series of vehicles already gets a standard set of accented parts like the Exposed Frame, the Rear Suspension Spring, the Brand-Tag etc. For the Apex, we chose a bright Orange, that had to be used boldly on all accented areas. And most importantly, we wanted to paint the entire Rear Frame in a new colour. Transparent Tail Side Panel: A first. We took the opportunity to showcase the inside of the scooter that makes it special and gives it its performance. Using a tinted transparent tail panel which had a brightly painted contrasting frame inside was a new way for us to showcase the underlying core attribute - the performance of the vehicle. |
Individual Credits: | Maria Idicula Kurian | CMF Designer |
Individual Credits: | Shantanu Jog | Form Studio Lead |
Individual Credits: | Bikash Jyoti Biswas | Head of Design |
Individual Credits: | Tamilanbu Murthi | Design Manager |