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COMMUNICATION DESIGN - Digital Design (Digital Products > Website)
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Ather 450 Apex Website
Brand: Ather Energy
Client: Ather Energy
Entrant: Ather Energy Pvt Ltd
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| Entry Title: | Ather 450 Apex Website |
|---|---|
| Brand: | Ather Energy |
| Client: | Ather Energy |
| Entrant Company: | Ather Energy Pvt Ltd |
| URL Link: | https://www.atherenergy.com/apex |
| Description: | For the past 10 years Ather has been guided by the true north of designing products that provide unparalleled experiences to our customers. We’ve always looked at our website as the digital showroom of our scooters where our customers will come to know and experience our product. So for Ather 450 Apex, the limited edition 10 year anniversary scooter, we obviously had to design an experience like no other. Challenges: How do we create a website that mirrors the disruptive innovation of our Apex 450 scooter, showcasing its segment first features challenging the status quo. The challenge is to digitally replicate the thrilling Warp+ mode experience and craft a compelling narrative around it. Solution: Each scroll immerses users in the scooter's journey—from quick acceleration through a warp tunnel to exhilarating speeds of 100 kmph, where the city blurs by. Finally, experience the calm stop with the industry-first MagicTwist feature, completing the ride. Project Impact: At launch the website we had around 24,000 visitors on your page. Got a quite a lot of attention on social media. Our pre-orders expectations were exceeded by 3X. |
| Company Credits: | 4monks |
| Company Credits: | Tonic |
| Individual Credits: | Nischal Masand | Design |
| Individual Credits: | Shereef V | Design |
| Individual Credits: | Juraij Rahman | Design |
| Individual Credits: | Nirbhay Singh | Development |
| Individual Credits: | Omkar Rasam | Development |
| Individual Credits: | Jagath Jijio | Development |
| Individual Credits: | Prakash Babu | Development |
| Individual Credits: | Manoj Shah | Development Lead |
| Individual Credits: | Boya Satheesh Kumar | QC |
| Individual Credits: | Shubro Mandal | Product Manager |
| Individual Credits: | Abhishek Patil | Product Manager |
| Individual Credits: | Nitya Muralidharan | Product Owner |
| Individual Credits: | Unnikrishnan Manikoth | Digital Design Lead |
| Individual Credits: | Bikash Biswas | Head of Design |
| Individual Credits: | Rachit Narang | Copy Writer |
| Individual Credits: | Mathew Joseph | Associate Manager (Copy) |
| Individual Credits: | Garima Pugalia | Associate Creative Lead |
| Individual Credits: | Deepesh Rajani | Creative Lead |
| Individual Credits: | Madhura Bhasker | Assistant Content Producer |
