Product
Vehicles
Two-Wheelers > Scooters
PRODUCT - Vehicles (Two-Wheelers > Scooters)
JPG
MP4
58s
Ather Rizta - A family electric scooter
Brand: Ather Energy
Client: Ather Energy
Entrant: Ather Energy
The First List
| Entry Title: | Ather Rizta - A family electric scooter |
|---|---|
| Brand: | Ather Energy |
| Client: | Ather Energy |
| Entrant Company: | Ather Energy |
| Description: | The Ather Rizta is a new electric scooter designed by Ather Energy, specifically targeting families. This project focuses on creating a comfortable, convenient, and eco-friendly commuting option for everyday use. The Ather Rizta is designed with usability in mind, making it a practical and convenient electric scooter for daily use. The Ather Rizta is ideal for city commuting. It's compact size allows easy maneuverability through traffic, and the electric motor provides instant torque for quick acceleration. With a range of 123-159 km, it suits both short trips and longer rides without frequent charging. The 7-inch TFT display provides essential information, and Bluetooth connectivity. The spacious 56L storage space accommodates groceries, making it family-friendly. Safety features like SkidControl and Emergency Stop Signal enhance rider safety. In family vehicle purchasing decisions, while males often make the final choice, females significantly influence the vehicle’s appearance, color, and functionality. During our research and sketch clinic we noticed that women generally prefer soft, approachable designs over sharp, edgy ones. Along with that, Ather's design DNA is also about being clean, crafted and futuristic. Voila, the new family scooter with a clean, soft, and fresh form was born, appealing to all family members. |
| Individual Credits: | Siva Shanker | Transportation Designer |
| Individual Credits: | Rohan Jadhav | Senior Transportation Designer |
| Individual Credits: | Shantanu Jog | Form Studio Lead |
| Individual Credits: | Sounak Purkayastha | Senior Digital Designer |
| Individual Credits: | Bhuvaneshwara L | Senior Digital Designer |
| Individual Credits: | Tamilanbu Murthi | Design Manager |
| Individual Credits: | Bikash Jyothi Biswas | Design Lead |
| Individual Credits: | Lavina Mahbubani | Experience Studio Lead |
