Communication Design
Design For Communication
Integrated Graphics > Integrated Graphics
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics > Integrated Graphics)
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MP4
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The Great Indian Khichdi
Brand: YouTube
Client: YouTube
Entrant: Viem Collective
The First List
| Entry Title: | The Great Indian Khichdi |
|---|---|
| Brand: | YouTube |
| Client: | YouTube |
| Entrant Company: | Viem Collective |
| Confirm: | Since most physical materials were handled at the live event, and other tasks were completed then and there, the physical copy is currently unavailable. However will share the board as physical media as suggested and agreed with Kyoorius team. |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | India has the most diverse population in the world. It is home to 1.4 billion people, 750+ spoken languages and dialects, over 1000 festivals, and an equally diverse range of creators and viewers. When it came to celebrating YouTube India’s 15th anniversary, we faced a challenge: How to craft a unified design language that resonates with such diversity? The answer was to keep things simple and very Indian, with a design language inspired by 'khichdi'! So we took this beloved Indian dish made with a mishmash of different ingredients combined into one flavourful dish and made it our design inspiration for a singular visual narrative. We took different Indian art forms – from different eras, from different parts of the country, and different YouTube creators from all walks of life – and mishmashed them into a single visual narrative that celebrated Indian creativity. Thus, we made ‘The Great Indian Khichdi’. And we served it to one and all, through a multimedia campaign encompassing Videos, OOH, Social Media and Various Other Digital Platforms, Fanfest Themes, Merchandise, Blogs, Nitrates etc. |
| Company Credits: | Viem Collective |
| Company Credits: | YouTube |
| Company Credits: | Boomranng Studio |
| Individual Credits: | Samya Deb |
| Individual Credits: | Vineet Mahajan |
| Individual Credits: | Sanjay Ramanathan |
| Individual Credits: | Siok Ng |
| Individual Credits: | Pranjal Bordoloi |
| Individual Credits: | Rachna Singh |
| Individual Credits: | Rakesh Ranjan |
| Individual Credits: | Debanik Chaudhuri |
| Individual Credits: | Makarand Narkar |
| Individual Credits: | Sonal Vasave |
