Communication Design
Branding & Identity

From Our Kitchen, To Your Table - Homemade Brand Identity
Brand: Homemade
Client: Aparna Somani, Homemade
Entrant: Angel Salot

The First List

Entry Title:	From Our Kitchen, To Your Table - Homemade Brand Identity
Brand:	Homemade
Client:	Aparna Somani, Homemade
Entrant Company:	Angel Salot
Description:	Homemade, a woman-led cloud kitchen with over 25 years of legacy, sought to refresh its brand identity to resonate with its vibrant, evolving audience. The challenge was to honor the brand’s rich history while infusing fresh, contemporary energy. We approached this with a deep understanding of Homemade’s core values: authenticity, warmth, and the joy of food. The new identity feels like a natural evolution, retaining the brand’s essence while introducing something engaging. The redesigned wordmark is inspired by the comforting, fluid, indulgent nature of Chef Appu's food, and makes for a strong, distinguished mark. Illustrations play a crucial role in bringing the brand to life. Hand-drawn and nostalgic, they add a tactile, homey feel to the brand. The vibrant yet familiar colour palette bridges tradition and modernity. Typography was chosen to reinforce this balance, pairing a soft, expansive primary font with a monospaced secondary font, creating a visual rhythm that reflects the brand’s fun yet grounded character. We also introduced a playful, tongue-in-cheek tone of voice that aligns with Chef Appu's fun personality, adding warmth and making the brand more relatable. This refresh ensures Homemade continues delighting loyal customers while attracting new ones, all while staying true to its roots.
Individual Credits:	Angel Salot - Creative Direction, Branding, Packaging & Illustration Design
Individual Credits:	Sharvari Suralkar, Photography