Communication Design
Branding & Identity

Brand Refresh for Goa Jazz Academy
Brand: Goa Jazz Academy
Client: All Things Music
Entrant: Roy Studio

The First List

Entry Title:	Brand Refresh for Goa Jazz Academy
Brand:	Goa Jazz Academy
Client:	All Things Music
Entrant Company:	Roy Studio
Description:	Over the past five years, the Goa Jazz Academy (GJA) has cultivated a community of musicians, students, and music enthusiasts in Goa. Hosting everything from student performances to Saturday jams, GJA has become a hub for music in North Goa. As the Academy grew, the need for a refreshed identity became evident, aiming to align more closely with its core purpose and spirit. Collaborating with founders Karan Khosla and Divya Gupta, we identified Music, Community, and Mentorship as its fundamental values. These now serve as the foundation for GJA’s vibrant new identity. Shortening its name to “GJA,” the design refresh introduced a fresh, dynamic visual system that captures its essence. The new design strikes a balance between structure and improvisation, mirroring the nature of jazz. This balance is reflected in the typography and visual language, which are both playful and vibrant. A mix of graphic shapes and bold type creates a distinct aesthetic, while the updated color palette builds on the previous identity to form a more dynamic scheme. The new visual identity is applied across all communications, including a revamped website. This cohesive visual system not only enhanced brand recognition but also embodies its energetic spirit and community impact.
Company Credits:	Motion Design: Switch
Company Credits:	Website Development: Fishtank Productions
Individual Credits:	Logo Design & Design Systems: Saurav Roy
Individual Credits:	Design Team: Smita Sohoni, Swikriti Soni, Namya Gupta
Individual Credits:	Motion Design & GJA Shorts: Upasana Nattoji Roy, Swikriti Soni
Individual Credits:	Music: Karan Khosla, Meera
Individual Credits:	Website: Saurav Roy, Namya Gupta