Cutie and Boo Brand Identity and Extension

COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)

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Entry Title:	Cutie and Boo Brand Identity and Extension
Brand:	Cutie and Boo
Client:	Cutie and Boo
Entrant Company:	The Nouveau Studio (TNS)
Yes:	we are sending the envelope, letterhead, business card, thank you card and the gift card.
Description:	For the Cutie & Boo brand identity, TNS approached the project with a dual focus: appealing to both the end-users—children—and the decision-makers—parents. Understanding that parents, especially mothers, are the primary buyers, the team balanced playful design elements with a refined visual language that resonates with an adult audience. The brand identity was carefully developed to be lively and engaging, capturing the essence of childhood wonder while maintaining a level of sophistication that aligns with parental expectations.
Company Credits:	The Nouveau Studio (TNS)
Individual Credits:	Punit Jain
Individual Credits:	Srishti Agarwal
Individual Credits:	Anushka Jariwala