COMMUNICATION DESIGN - Design For Books (Entire Books > Culture, Art & Design)

Journey To India Modern - Tarun Tahiliani - Tarun Tahiliani JPG
Journey To India Modern - Tarun Tahiliani - Tarun Tahiliani PDF

Journey To India Modern
Brand: Tarun Tahiliani
Client: Tarun Tahiliani
Entrant: Pallavi Nopany Studio

Share:
Journey To India Modern - Tarun Tahiliani - Tarun Tahiliani

The First List

Entry Title: Journey To India Modern
Brand: Tarun Tahiliani
Client: Tarun Tahiliani
Entrant Company: Pallavi Nopany Studio
Confirm: A physical copy of the book 'Journey to India Modern'.
Physical media is required for your entry please confirm you will be sending.: 97149
Description: ‘Journey to India Modern’ chronicles Tarun Tahiliani's seminal contributions to the contemporary landscape of Indian fashion and the pursuit of "Indian Modern.” It documents the workings of a creative mind that has left an indelible mark on Indian couture. Structured chronologically and contextualized within cultural and historical frameworks, it puts into perspective the dynamic evolution of his process. Personal anecdotes offer a nuanced perspective on the human dimensions of his work.

The book examines the epistemology of Tahiliani’s lens and language. It encapsulates Tahiliani’s technical precision within the broader narrative of his evolution as a fashion designer. A dialogue with the brand's visual identity has been maintained throughout the book while unveiling a richer narrative, blending handwritten notes, graphics, sketches, and select quotes to showcase his intellectual and artistic sensibilities.

A discerning approach to imagery and content has been exercised, privileging the evolution of Tahiliani's craftsmanship. The delicacy of the concept sari and the fluid yet geometric forms of the structured drape have informed the typeface selection. The tactile qualities of his work have been translated into a new medium, incorporating multiple layers of meaning. It is a culmination of collaboration, honouring the designer's legacy, and bridging art and narrative.
Company Credits: Roli Books
Company Credits: TARUN TAHILIANI
Individual Credits: Pallavi Nopany
Individual Credits: Alia Allana
Individual Credits: Nonita Kalra
Individual Credits: Sujata Assomull
Individual Credits: Fern Mallis
AwardsEngine Logo