Communication Design
Packaging Design
Speciality / Special Edition Packaging Design
COMMUNICATION DESIGN - Packaging Design (Speciality / Special Edition Packaging Design)
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Lay's Dhoni Cricket LTO
Brand: Lay's
Client: PepsiCo India Holdings Private Limited
Entrant: PepsiCo India Holdings Private Limited
The First List
| Entry Title: | Lay's Dhoni Cricket LTO |
|---|---|
| Brand: | Lay's |
| Client: | PepsiCo India Holdings Private Limited |
| Entrant Company: | PepsiCo India Holdings Private Limited |
| Confirm: | 6 limited edition packs that were launched |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | Cricket in India is more than a sport, it's a passion!�As a part of the "No Lay's No Game" campaign, we partnered with cricket legend MS Dhoni to harness the excitement of cricket. Paying tribute to Dhoni's star power, we created limited edition packaging and exclusive collectibles. Each illustration captures a different facet of Dhoni's illustrious career, showcasing his diverse talents and captivating the audience with visually stunning storytelling. Highlighting Dhoni’s remarkable achievements using six unique art styles, we captured Dhoni’s captivating personality while seamlessly fitting into Lay's design aesthetic. |
| Company Credits: | PepsiCo India Design Team |
| Individual Credits: | PepsiCo India Design Team |
| Individual Credits: | Pratap Chalke (Illustrator) |
| Individual Credits: | Samy Halim (Illustrator) |
| Individual Credits: | Aleksandar Savic (Illustrator) |
| Individual Credits: | Zaneta Antosik (Illustrator) |
| Individual Credits: | Sangyoon Jeong (Illustrator) |
