Communication Design
Branding & Identity
Campaign Branding & Identity > Campaign Branding & Identity
COMMUNICATION DESIGN - Branding & Identity (Campaign Branding & Identity > Campaign Branding & Identity)
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Ways to Lay's
Brand: Lay's
Client: PepsiCo India Holdings Private Limited
Entrant: PepsiCo India Holdings Private Limited
The First List
| Entry Title: | Ways to Lay's |
|---|---|
| Brand: | Lay's |
| Client: | PepsiCo India Holdings Private Limited |
| Entrant Company: | PepsiCo India Holdings Private Limited |
| Yes: | Poster print of the design language that was developed for this campaign. |
| Description: | India is a food lover's paradise, and with Ways to Lay’s, the culinary possibilities are endless. So we wanted to help Lay’s lovers in India discover a world of innovation and excitement as we redefine Lay's beyond traditional snacking. We discovered an accelerating trend around using Lay's in dishes, which helped us identify Lay's x local recipes as a potential space and led to creation of Ways to Lay's. From crispy coatings to savory toppings, the culinary adventure is never ending. So we developed a visual identity system that paired perfectly with the joyful and indulgent world of Lay's. |
| Company Credits: | PepsiCo India Design Team |
| Individual Credits: | PepsiCo India Design Team |
