Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
JPG
PDF
Ko Ko Kai - Brand Identity
Brand: Ko Ko Kai
Client: Flamingoo Kitches & Hospitality
Entrant: Studio 318
Baby Blue Elephant
| Entry Title: | Ko Ko Kai - Brand Identity |
|---|---|
| Brand: | Ko Ko Kai |
| Client: | Flamingoo Kitches & Hospitality |
| Entrant Company: | Studio 318 |
| Description: | Naming Brand Identity Brand Collaterals Menu Packaging Interior Elements KO KO KAI is a modern pan-Asian restaurant offering innovative small plates in a sophisticated yet comfortable setting. The brand's challenge was to create a distinctive identity that communicates its unique blend of cuisine, storytelling, and quirky sophistication while standing out in a competitive market. Positioned as "A sanctuary of comfort and connection," KO KO KAI's concept is built on food, space, and experience. The brand story revolves around Koko, an adventurous cat embarking on a culinary journey along the Mekong River, immersing himself in diverse Asian cuisines and cultures. To bring this narrative to life, a distinctive visual identity was developed, including a logo, typography, and illustrations that capture Koko's spirit and incorporate pan-Asian elements. The restaurant's design, menu, and overall experience are crafted to reflect Koko's journey, guiding diners through a unique culinary adventure. This immersive approach creates an engaging dining experience that integrates the brand's story, distinguishing KO KO KAI in the market. |
| Individual Credits: | Rachana Kari - Creative Director + Designer |
| Individual Credits: | Miloni Munipally - Illustrations |
