Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
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Into - Uncomplicating Skincare
Brand: Into
Client: Oriah Beauty
Entrant: Studio 318
The First List
| Entry Title: | Into - Uncomplicating Skincare |
|---|---|
| Brand: | Into |
| Client: | Oriah Beauty |
| Entrant Company: | Studio 318 |
| Description: | Services Naming Branding and Visual Identity Communication Strategy Packaging Brand Collaterals Into revolutionizes skincare with innovative, data-driven products that simplify complex routines. Catering to overwhelmed consumers and those seeking to enhance their regimen, the brand balances sophistication with accessibility. Addressing confusion in the saturated skincare market, Into creates tailored, effective products for the Indian audience, emphasizing empowerment through knowledge and community engagement. The brand differentiates itself through customer education, data support, and radical transparency. The name "Into" reflects guidance, depth, and inclusivity, while the visual identity is clean and serious, featuring an elegant serif logo. Into's design incorporates a versatile color palette with neutral primaries and category-specific accents. Application-inspired iconography communicates product usage and benefits across platforms. Distinctive patterns for each product category create a cohesive yet dynamic brand experience. This approach positions Into as an intuitive mentor, offering simplified choices and effective solutions while maintaining a commitment to transparency and education in the confusing skincare landscape. |
| Individual Credits: | Anisha Reddy - Creative Director |
| Individual Credits: | Sakshi Kedia - Brand Strategist and Lead Designer |
| Individual Credits: | Sravani Polisetti- Brand Strategist and Designer |
| Individual Credits: | Srinidhi Mateti - Illustrator |
| Individual Credits: | Photographer - Daksh Chindalia |
