Communication Design
Branding & Identity

NAAR - A Fine Dining Restaurant in the Himalayas
Brand: NAAR
Client: Prateek Sadhu - Varakar Hospitality
Entrant: Radhika Chopra Design Studio

The First List

Entry Title:	NAAR - A Fine Dining Restaurant in the Himalayas
Brand:	NAAR
Client:	Prateek Sadhu - Varakar Hospitality
Entrant Company:	Radhika Chopra Design Studio
Description:	NAAR is a first-of-its-kind destination dining and culinary playground where the spirit of the mountains comes alive. Helmed by the globally renowned creator of many firsts in the gastronomic landscape of India - Chef Prateek Sadhu and his young team — NAAR, a fine dining restaurant near Kasauli, embraces a Himalayan-forward cuisine that highlights indigenous produce across six distinct seasons throughout the year. To showcase the restaurant's unique food philosophy, we emphasized its seasonal, ever-changing menus that reflect Sadhu's culinary vision and capture the richness of the mountains. Inspired by Chef Sadhu’s fun personality, and the adventurous spirit of the brand we created a non-traditional identity that is versatile and surprising - like the mountains. With an ever-changing menu, we embraced the idea that "Change is the only constant in nature," leading to Six Seasons - Six Forms of NAAR. A dynamic logo that embodies this change through typography and visual imagery. The 6 logos use handcrafted type reflecting seasonal shifts through the type combination oscillating in digital and print. Our designs are inspired by the traditional textile patterns and terraced farms from the region, in warm terracotta and celestial blue hues evoking the colors of the earth and sky.
Company Credits:	Radhika Chopra Design
Individual Credits:	Radhika Chopra
Individual Credits:	Tanisha Parekh
Individual Credits:	Kashish Sharma
Individual Credits:	Fleur Drego
Individual Credits:	Hetvi Shah
Individual Credits:	Anubhav Dayal