Communication Design
Design For Books

THINK Books
Brand: Societal Thinking
Client: Societal Thinking
Entrant: Kaboom Social Impact Pvt Ltd

Baby Blue Elephant

Entry Title:	THINK Books
Brand:	Societal Thinking
Client:	Societal Thinking
Entrant Company:	Kaboom Social Impact Pvt Ltd
Yes:	Physical copies of the 3 THINK books
Description:	Our world is faced with exponential problems. From climate change to gender inequality, social problems grow fast and mutate even faster, surface differently in different contexts and affect all of us in one way or another. What if we could address these exponential problems with exponential change? Think Scale, Think Speed and Think Sustain are an opportunity to flip the lens. To move beyond replicating what works in one context to designing for scale. To create change that inspires more and rapid changes. To solve small and shift the status-quo, irreversibly. The Think books are companions in our journey to impact at scale – by our side as we learn from thinkers and practitioners from around the world, reimagine possibilities and embark on audacious endeavours. The Challenge To develop a visual language that seamlessly evolves across the three books, effectively communicating Societal Thinking as a pathway to design for change at scale, with speed and sustainably. The Solution The design language for the series draws inspiration from the natural ecosystem of a rainforest, where each element operates independently yet harmoniously within the larger environment. This symbolism is captured through a monochromatic palette of green shades, representing growth, harmony, and sustainability.