Communication Design
Illustration For Design

Mirinda Holi
Brand: Mirinda
Client: PepsiCo India Holdings Private Limited
Entrant: PepsiCo India Holdings Private Limited

The First List

Entry Title:	Mirinda Holi
Brand:	Mirinda
Client:	PepsiCo India Holdings Private Limited
Entrant Company:	PepsiCo India Holdings Private Limited
Yes:	Poster
Description:	For Holi, the festival of colors, Mirinda set out to celebrate in a way that’s as vibrant and effervescent as the festival itself. As a beloved beverage brand known for its bright, bold flavors, Mirinda aimed to capture the essence of Holi with limited edition designs that would enhance the festive spirit. We brought all the joy, fun, and color of Holi to this vibrant Mirinda look. The Holi festival welcomes the arrival of spring with its explosion of colors and joyous celebrations, providing the perfect backdrop for Mirinda's creative endeavor. We brought together Mirinda's vibrant brand identity with the cultural significance of Holi, creating a memorable and immersive experience. Capitalizing on the festive season, we promoted Mirinda as the go-to beverage for Holi celebrations. Our designs had to be visually striking but also resonate deeply with the festive spirit, appealing to people across India’s state of Uttar Pradesh, and the key regions of Barsana, Vrindavan, and Mathura, where Holi celebrations are particularly grand. The graphics feature dynamic patterns, festive motifs, and playful rituals that reflect the joy and exuberance of the occasion.
Company Credits:	PepsiCo India Design Team
Individual Credits:	PepsiCo India Design Team
Individual Credits:	Pavan Rajurkar (Illustrator)