Communication Design
Illustration For Design

7UP Onam
Brand: 7UP
Client: PepsiCo India Holdings Private Limited
Entrant: PepsiCo India Holdings Private Limited

Baby Blue Elephant

Entry Title:	7UP Onam
Brand:	7UP
Client:	PepsiCo India Holdings Private Limited
Entrant Company:	PepsiCo India Holdings Private Limited
Confirm:	Poster
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	During Onam, a local harvest festival in the south Indian state of Kerala, people gather together to celebrate this major annual event. 7UP® is known for its massive popularity in the region, so in 2024, our team in India designed a visual identity system and retail toolkit for Onam that blended tradition with a tastefully modern twist. As a part of a high-impact campaign meant to cultivate a sense of connection, we created illustrations that brought the joy of the festival to life by representing key aspects of Onam. We opted for a bold, modern illustration style to celebrate the festival’s most recognizable cultural elements like marigolds, leaves, and folk dancers of the Kathakali and Puli Kali (tiger dance).
Company Credits:	PepsiCo India Design Team
Individual Credits:	PepsiCo India Design Team
Individual Credits:	Pavan Rajurkar (Illustrator)