COMMUNICATION DESIGN
- Design For Communication
(Point Of Sale > Point Of Sale)
Maha Bright, Maha Light
Brand: Crompton Lighting Dynaray 12W LED Lamps
Client: Crompton
Entrant: unctrl
The First List
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Entry Title:
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Maha Bright, Maha Light |
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Brand:
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Crompton Lighting Dynaray 12W LED Lamps |
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Client:
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Crompton |
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Entrant Company:
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unctrl |
| Confirm: |
We will be sending A2 Mount Board with the Campaign Details and Original POSM Collaterals attached to the board. |
| Physical media is required for your entry please confirm you will be sending.: |
97149 |
| Description: |
‘Maha Bright, Maha Light’ Regional POS Campaign for Crompton’s Dynaray 12W LED Lamps used Generative AI to create culturally tailored marketing materials. Each 6”x6” POS sticker showcased individuals in traditional attire, with the tagline “Maha Bright, Maha Light” in local languages, set against authentic regional home interiors. This campaign connected deeply across Maharashtra, North India, Punjab, Assam, Kolkata, Bihar, Orissa, Andhra Pradesh, Tamil Nadu, Kerala, and Karnataka. With around 20,000 stickers deployed in small-to-medium consumer retail stores nationwide, the campaign spurred a 20% increase in customer inquiries and enhanced brand recall. This innovative and cost-effective approach showcased the power of technology in creating meaningful, localized consumer engagements. |
| Company Credits: |
unctrl |
| Company Credits: |
Crompton |
| Individual Credits: |
Nikhil Saini - Creative Director, unctrl |
| Individual Credits: |
Mansi Choksi - Copywriter, unctrl |
| Individual Credits: |
Avinash Pokhriyal - Multimedia Designer, unctrl |
| Individual Credits: |
Naveen Saxena - AVP Marketing, Crompton |
| Individual Credits: |
Ankit Wani - Senior Product Manager, Crompton |
| Individual Credits: |
Saiprasad Gumaste - Brand Activation Manager, Crompton |
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