Communication Design
Writing For Design

Heels, Rebooted
Brand: Anagram
Client: Anagram
Entrant: OPEN Strategy & Design

The First List

Entry Title:	Heels, Rebooted
Brand:	Anagram
Client:	Anagram
Entrant Company:	OPEN Strategy & Design
Confirm:	Poster
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	"Give the woman the right shoes and she can conquer the world" - we have all heard that. And yet no one cared enough to make women's shoes comfortable as well as good-looking. Anagram is here to change this ‘ancient technology’ we call shoes, and its manifesto captures the brand’s mission to redefine the way women experience heels. The manifesto challenges the status quo, where every step is an expression of freedom rather than a countdown to relief. THE MANIFESTO: It’s funny how something That’s designed to lift you up Makes you bend to its will. Wearing heels shouldn’t be a countdown To when we get to take them off. They should make us want to Climb every ladder. They should be the bugle that Click-clacks our arrival. Imagine how free we could be If we didn’t have corsets-on-feet. Imagine a reboot of this Ancient technology called heels. Because all it takes is the right shoes For big strides, giant leaps And a bold new ground beneath our feet. Imagine the sexiest heels With the best feels. Anagram. Heels, Rebooted.
Company Credits:	OPEN STRATEGY & DESIGN
Individual Credits:	Creative Head- Ashutosh Karkhanis
Individual Credits:	Creative Director- Radhika Dhuru
Individual Credits:	Creative Director Copy - Vatsala Bisen
Individual Credits:	Copywriters- Vatsala Bisen, Nidhi Sinha
Individual Credits:	Designers- Radhika Dhuru, Namrata Jogi
Individual Credits:	Business Head- Asparsh Sinha
Individual Credits:	Strategy Director- Nidhi Sinha
Individual Credits:	Photographer- Ashutosh Karkhanis
Individual Credits:	Assistant Photographer- Mangesh Kamble
Individual Credits:	Studio Artists- Daniel Nadar, Krutik Bait
Individual Credits:	Typographer- Namrata Jogi