Communication Design
Branding & Identity
Logos > Static
COMMUNICATION DESIGN - Branding & Identity (Logos > Static)
JPG
MP4
30s
The New Grammar of Shoes
Brand: Anagram
Client: Anagram
Entrant: OPEN Strategy & Design
The First List
| Entry Title: | The New Grammar of Shoes |
|---|---|
| Brand: | Anagram |
| Client: | Anagram |
| Entrant Company: | OPEN Strategy & Design |
| Yes: | Concept Board |
| Description: | Anagram is a new kid on the block that is here to do something that no one has been able to do for ages - redefine how footwear is crafted for women. The name itself hints at the brand’s innovative approach—taking traditional elements and rearranging them to create something fresh and original. This concept is elegantly captured in the brand’s logo which ingeniously incorporates the shape of a stiletto to form the letter 'A' of Anagram. This design not only reflects the product but also subtly introduces the idea of "new grammar" in fashion—where rules are rewritten and standards are elevated. |
| Company Credits: | OPEN STRATEGY & DESIGN |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Sanjana Mehta, Avanti Poyekar, Khushi Shah |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head- Asparsh Sinha |
| Individual Credits: | Project Manager- Kritika Kulshreshtha |
| Individual Credits: | Strategy Director- Nidhi Sinha |
| Individual Credits: | 3D Visualiser- Sachin Iyer |
| Individual Credits: | Studio Artists- Daniel Nadar, Krutik Bait |
| Individual Credits: | Photographer- Mangesh Kamble |
| Individual Credits: | Editor- Madhukar Gaikar |
