Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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MP4
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Chambers - The Home of French Legacy
Brand: Mansion House Chambers
Client: Tilaknagar Industries Ltd.
Entrant: OPEN Strategy & Design
The First List
| Entry Title: | Chambers - The Home of French Legacy |
|---|---|
| Brand: | Mansion House Chambers |
| Client: | Tilaknagar Industries Ltd. |
| Entrant Company: | OPEN Strategy & Design |
| Confirm: | Bottle + Carton |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | How can packaging reflect a brand’s roots? With Chambers - the Legacy Edition of Mansion House Brandy, we brought the idea home simply and clearly. To bring alive our French connection, we integrated details of our pedigree to create packaging whose every detail reinforced our origins. The carton becomes the Mansion that we are synonymous with and the label becomes the door to an inviting world of French elegance. On the label, the intimate signature of ‘Distiller’s Blend’ is rendered in the artful tradition of French script. With Larken font for ‘Chambers’, we mirror the sloping pillars found there. The royal blues, gold, and white palette acknowledges the regal elegance of the country’s aesthetic. Through bas-relief, the quintessential French architectural detail; vines, grapes and motifs adorn the walls of our carton. Designed as a Manor, the entire carton, when laid out flat becomes the facade, and is reproduced for a rich and tactile 3D experience, tying the bas-relief and other elements splendidly. Chambers Legacy Edition packaging celebrates French artistry and tradition, giving it its rightful position on every connoisseur’s bar – the top shelf. |
| Company Credits: | OPEN Strategy & Design |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Radhika Dhuru, Letisha Fernandes, Namrata Jogi |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head- Asparsh Sinha |
| Individual Credits: | Business Director- Neethi Isaac |
| Individual Credits: | Project Manager- Prathmi Mehta |
| Individual Credits: | Motion Designers- Uttam Sutar, Joshua Desai |
| Individual Credits: | 3D Visualisers- Joshua Desai, Sachin Iyer |
| Individual Credits: | Studio Artists- Daniel Nadar, Krutik Bait |
| Individual Credits: | Illustrator- Pratap Chalke |
| Individual Credits: | Intern- Harsh Bahety |
