Communication Design
Branding & Identity
Logos > Static
COMMUNICATION DESIGN - Branding & Identity (Logos > Static)
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Spotlighting Iconic Glamour
Brand: Manish Malhotra
Client: MM Styles Pvt. Ltd.
Entrant: OPEN Strategy & Design
The First List
| Entry Title: | Spotlighting Iconic Glamour |
|---|---|
| Brand: | Manish Malhotra |
| Client: | MM Styles Pvt. Ltd. |
| Entrant Company: | OPEN Strategy & Design |
| Yes: | Concept Board |
| Description: | Manish Malhotra is the definitive luxury brand from India that needed a refreshed identity to match its fast-rising global stature. The concept of the spotlight is a fitting metaphor for Manish Malhotra's signature glamour. The new logo ingeniously uses two stacked 'M's to mimic the shape of a spotlight. Derived from his initials, it reflects Malhotra’s role in defining Indian glamour and symbolises the idea of stepping into the limelight—where the wearer becomes the most splendid version of herself. Used as a monogram, a pattern, in a lockup or in the smallest to grander sizes, the logo delivers on iconicity and memorability. The identity offers limitless possibilities for creating touchpoints where the brand can work its transformative magic. Whether it’s through fashion, events, or experiences, the identity positions Manish Malhotra as the ultimate celebration of dramatic opulence. The new identity honours Manish Malhotra’s legacy and propels the brand into a future where every creation becomes a defining moment, a spotlight that the world turns toward, and a celebration of the transformative power of glamour. |
| Company Credits: | OPEN Strategy & Design |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Radhika Dhuru, Avanti Poyekar, Avishi Rastogi |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head & Strategy Head- Asparsh Sinha |
| Individual Credits: | Business Director- Neethi Isaac |
| Individual Credits: | Project Managers- Ambika Govil, Kritika Kulshreshtha |
| Individual Credits: | Strategy Director- Nidhi Sinha |
| Individual Credits: | Motion Designers- Uttam Sutar, Joshua Desai |
| Individual Credits: | 3D Visualisers- Joshua Desai, Sachin Iyer |
| Individual Credits: | Studio Artists- Daniel Nadar, Krutik Bait |
| Individual Credits: | Editor- Madhukar Gaikar |
