COMMUNICATION DESIGN - Illustration For Design (Packaging)

Brewing Legends - Igloo Craft Beers - Igloo Craft Beers JPG
Brewing Legends - Igloo Craft Beers - Igloo Craft Beers MP4 1m:50s
Brewing Legends - Igloo Craft Beers - Igloo Craft Beers PDF

Brewing Legends
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant: OPEN Strategy & Design

Share:
Brewing Legends - Igloo Craft Beers - Igloo Craft Beers

Baby Blue Elephant

Entry Title: Brewing Legends
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant Company: OPEN Strategy & Design
Confirm: 6 cans
1 Carton
6 coasters
3 T-shirts
Presentation Board
Physical media is required for your entry please confirm you will be sending.: 97149
Description: Igloo Beer’s illustrations create a unique world with the striking, distinct style of tribal Alaskan art that blends cultural storytelling with a vibrant, region-specific system.

The illustrations draw heavily on the rich tradition of tribal Alaskan art with bold lines, geometric patterns, and natural elements. Each beer is represented by a mythical creature that embodies the essence of its region and the unique character of the brew. Easter eggs of grain, flag colours and other brewing details add an intriguing depth. The result is a beautiful visual narrative that conveys the origins and stories of each beer.

The Common Kestrel symbolizes the balanced Belgian Ale, Dabble Dubble. The Tonki Barracuda reflects the crispiness of the Konkan Rice Lager. The Chimbori Crab captures Mumbai’s coastal vibrancy. The Grizzly Bear embodies the robust Russian stout, Heavy Hitter. The Arctic Fox represents the subtleness of Belgian witbier, Wit & Wisdom. The Wolf echoes the untamed spirit of the German Hefeweizen, Happy With Sin.

The illustrations synergistically tie the name, logo, and graphic system, creating a world that is cool beyond words.
Company Credits: OPEN Strategy & Design
Individual Credits: Creative Head- Ashutosh Karkhanis
Individual Credits: Creative Director- Radhika Dhuru
Individual Credits: Designers- Ashutosh Karkhanis, Rashi Gandhi
Individual Credits: Illustrators- Rashi Gandhi, Raghu Aeri
Individual Credits: Creative Director Copy- Vatsala Bisen
Individual Credits: Business Head- Asparsh Sinha
Individual Credits: Business Director- Neethi Isaac
Individual Credits: Project Management- Kritika Kulshreshtha
Individual Credits: Motion Designer- Uttam Sutar
Individual Credits: 3D Visualisers- Uttam Sutar, Sachin Iyer
Individual Credits: Studio Artist- Daniel Nadar
Individual Credits: Editor- Madhukar Gaikar
Individual Credits: Strategy Directior- Nidhi Sinha
AwardsEngine Logo