Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
JPG
MP4
1m:50s
Brewing Legends
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant: OPEN Strategy & Design
The First List
| Entry Title: | Brewing Legends |
|---|---|
| Brand: | Igloo Craft Beers |
| Client: | Igloo Craft Beers |
| Entrant Company: | OPEN Strategy & Design |
| Confirm: | 6 cans 1 Carton 6 coasters 3 T-shirts Presentation Board |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | Igloo Beer’s packaging design is a standout example of how art, branding, and storytelling can be seamlessly integrated to create a unique world. Each beer is represented by a mythical creature made with tribal Alaskan art that blends cultural storytelling, region and the unique character of the brew. Bold and geometric, the design has Easter eggs of grain and other brewing details for a holistic visual narrative. The legendary creatures become metaphorical spirit animals of the brew within. The Common Kestrel symbolises the Belgian Ale, Dabble Dubble. The Tonki Barracuda reflects the crispy Konkan Rice Lager. The Chimbori Crab captures Mumbai’s coastal vibrancy. The Grizzly Bear embodies the Russian stout, Heavy Hitter. The Arctic Fox represents the Belgian witbier, Wit & Wisdom. The Wolf echoes the spirit of the German Hefeweizen, Happy With Sin. The contrast of the bold illustrations against the white background ensures Igloo’s packaging catches the eye, whether in a pub, club or on a retail shelf. The integration of brand elements makes each can of Igloo Beer a unique piece of art, offering consumers a taste of the beer and its rich narrative. |
| Company Credits: | OPEN Strategy & Design |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Ashutosh Karkhanis, Rashi Gandhi |
| Individual Credits: | Illustrators- Rashi Gandhi, Raghu Aeri |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head- Asparsh Sinha |
| Individual Credits: | Business Director- Neethi Isaac |
| Individual Credits: | Project Manager- Kritika Kulshreshtha |
| Individual Credits: | Motion Designer- Uttam Sutar |
| Individual Credits: | 3D Visualisers- Uttam Sutar, Sachin Iyer |
| Individual Credits: | Studio Artist- Daniel Nadar |
| Individual Credits: | Editor- Madhukar Gaikar |
| Individual Credits: | Strategy Directior- Nidhi Sinha |
