Communication Design
Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
JPG
MP4
1m:50s
Brewing Legends
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant: OPEN Strategy & Design
Blue Elephant
| Entry Title: | Brewing Legends |
|---|---|
| Brand: | Igloo Craft Beers |
| Client: | Igloo Craft Beers |
| Entrant Company: | OPEN Strategy & Design |
| Yes: | 6 cans 1 Carton 6 coasters 3 T-shirts Presentation Board |
| Description: | Igloo Beer’s visual identity is a blend of bold design, cultural inspiration, and storytelling. The foundation is the refreshed logo, mirroring the strength of an igloo, with the ‘g’ cleverly shaped to resemble the iconic dome. Tying the name to the brand world is tribal Alaskan art with bold lines and geometric patterns. The visual identity system is made of illustrations of mythical creatures that embody the essence of its region and the unique character of the brew. Easter eggs of grain and other brewing details add an intriguing depth to create a visual system that conveys the origins and stories of each beer. The Common Kestrel symbolises the balanced Belgian Ale, Dabble Dubble. The Tonki Barracuda reflects the crispiness of the Konkan Rice Lager. The Chimbori Crab captures Mumbai’s coastal vibrancy. The Grizzly Bear embodies the robust Russian stout, Heavy Hitter. The Arctic Fox represents the subtleness of Belgian witbier, Wit & Wisdom. The Wolf echoes the untamed spirit of the German Hefeweizen, Happy With Sin. Igloo Beer’s visual identity scheme creates an immersive world where the logo, illustrations, and colours work together to make it cool beyond words. |
| Company Credits: | OPEN Strategy & Design |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Ashutosh Karkhanis, Rashi Gandhi |
| Individual Credits: | Illustrators- Rashi Gandhi, Raghu Aeri |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head- Asparsh Sinha |
| Individual Credits: | Business Director- Neethi Isaac |
| Individual Credits: | Project Manager- Kritika Kulshreshtha |
| Individual Credits: | Motion Designer- Uttam Sutar |
| Individual Credits: | 3D Visualisers- Uttam Sutar, Sachin Iyer |
| Individual Credits: | Studio Artist- Daniel Nadar |
| Individual Credits: | Strategy Directior- Nidhi Sinha |
