COMMUNICATION DESIGN - Branding & Identity (Logos > Static)

Chilled Perfection - Igloo Craft Beers - Igloo Craft Beers JPG
Chilled Perfection - Igloo Craft Beers - Igloo Craft Beers MP4 1m:01s

Chilled Perfection
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant: OPEN Strategy & Design

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Chilled Perfection - Igloo Craft Beers - Igloo Craft Beers

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Entry Title: Chilled Perfection
Brand: Igloo Craft Beers
Client: Igloo Craft Beers
Entrant Company: OPEN Strategy & Design
Yes: 6 cans
1 Carton
6 coasters
3 T-shirts
Presentation Board
Description: In a world of countless beer options, Igloo needed a unique identity that captured the chilled perfection of the brew inside.

The Igloo Beer logo is a masterclass in simplicity and bold design. Using a distinctive typeface, the logo reflects an actual igloo's robust and sturdy nature. The rounded form of the 'g' echoes the iconic dome structure of an igloo, creating a visual link that is both intuitive and engaging.

The design is visually striking and conceptually sharp, ensuring Igloo becomes the first pick at the coolest gatherings.
Company Credits: OPEN Strategy & Design
Individual Credits: Creative Head- Ashutosh Karkhanis
Individual Credits: Creative Director- Radhika Dhuru
Individual Credits: Designers- Ashutosh Karkhanis, Rashi Gandhi, Namrata Jogi
Individual Credits: Illustrators- Rashi Gandhi, Raghu Aeri
Individual Credits: Creative Director Copy- Vatsala Bisen
Individual Credits: Business Head- Asparsh Sinha
Individual Credits: Business Director- Neethi Isaac
Individual Credits: Project Manager- Kritika Kulshreshtha
Individual Credits: Motion Designer- Uttam Sutar
Individual Credits: 3D Visualisers- Uttam Sutar, Sachin Iyer
Individual Credits: Studio Artist- Daniel Nadar
Individual Credits: Editor- Madhukar Gaikar
Individual Credits: Strategy Directior- Nidhi Sinha
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