Communication Design
Branding & Identity
Brand Expression > Moving Image
COMMUNICATION DESIGN - Branding & Identity (Brand Expression > Moving Image)
JPG
MP4
25s
MP4
26s
MP4
26s
GJA Shorts
Brand: Goa Jazz Academy
Client: All Things Music
Entrant: Switch
The First List
| Entry Title: | GJA Shorts |
|---|---|
| Brand: | Goa Jazz Academy |
| Client: | All Things Music |
| Entrant Company: | Switch |
| Description: | Over the past five years, Goa Jazz Academy (GJA) has cultivated a vibrant community of musicians, students, and music lovers in Goa. Through student performances and Saturday jams, GJA has become a central hub for this growing community. The Academy’s new identity, now commonly known as GJA, introduces a fresh and dynamic visual system that embodies its spirit. Typography plays a key role in this rebranding, blending graphic shapes with bold type to create a distinctive GJA aesthetic. As part of the brand refresh, a series of three shorts was produced, each featuring a unique interpretation of the GJA signature tune. The new design reflects the energy and spirit of GJA, drawing inspiration from the interplay between structure and improvisation inherent in jazz. This dynamic identity creates a playful and vibrant visual language that resonates with the essence of the Academy. |
| Company Credits: | Brand Identity: Roy.Studio |
| Individual Credits: | Music: performed by meeras written @karanthekhosla |
| Individual Credits: | Motion Design Team: Upasana Nattoji Roy, Swikriti Soni, Aditya bhirad |
