Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
JPG
PDF
Project Qaafi
Brand: Project Qaafi
Client: Project Qaafi
Entrant: Erth Co.
The First List
| Entry Title: | Project Qaafi |
|---|---|
| Brand: | Project Qaafi |
| Client: | Project Qaafi |
| Entrant Company: | Erth Co. |
| Yes: | First sample test print of the mono-carton designed for the client. |
| Description: | Qaafi, an Urdu term signifying "just enough," emerged as a counterpoint to the skincare industry's excessive clutter, positioning itself as a purveyor of efficacy and wellness without extra frills. The brand identity is a deliberate departure from the often feminine coded aesthetic of the skincare market. Bold sans-serif typography and geometric forms create a visually striking contrast, mirroring the brand's direct and no-nonsense approach. The integration of Devanagari script, particularly the reinvented "f," is a strategic move to reinforce the brand's commitment to indigenous ingredients and formulations. Drawing inspiration from everyday, nostalgic elements, Qaafi's design is a calculated effort to evoke familiarity and warmth. Iconic Indian symbols are employed not merely for aesthetic appeal but as markers, ensuring the brand stands out on crowded shelves. This holistic design approach positions Qaafi as a modern, authentic, and effective choice for the contemporary Indian consumer. |
| Individual Credits: | Malvika Ruparel - Founder, Erth Co. |
| Individual Credits: | Roshni Jain - Designer, Erth Co. |
| Individual Credits: | Aahan Chatterjee - Founder, Project Qaafi |
