Communication Design
Digital Design

Owomaniya 2023
Brand: Amazon Prime Video India | Ormax Media | Film Companion
Client: Amazon Prime Video India | Ormax Media | Film Companion
Entrant: Studio Ping Pong

The First List

Entry Title:	Owomaniya 2023
Brand:	Amazon Prime Video India | Ormax Media | Film Companion
Client:	Amazon Prime Video India | Ormax Media | Film Companion
Entrant Company:	Studio Ping Pong
Description:	The original link had to be updated and the 2023 report is now hosted on a holding page here: https://owomaniya.studiopingpong.com/ Owomaniya, started in 2022, is a first-of-its-kind microsite report on Indian entertainment, with rigorously collected data and facts presented to a wide audience in an accessible manner. Owomaniya 2023 comprised the year's data alongside a comparative analysis of the previous year. The report is an exploration of unconventional yet accessible data visualization. In line with the 2022 report, the raw data was translated into visuals inspired by films and the experience of watching them – such as ticket stubs, clapboards, and spotlights. Visual representations were also inspired from the data, e.g. limited shows that pass the Bechdel test were conveyed using zipped mouths. The font and colours used were consistent with the 2022 report. Bold, bright colours distinguished between categories and make the information stand out, while black acted as a neutral base. The fonts, were selected to be easily readable on any device. Additionally, small animations were peppered throughout the report to prevent monotony. The aim of the microsite was to use data across various forms to appeal to and inspire a wide audience to combat gender disparity.
Company Credits:	Design - Studio Ping Pong
Company Credits:	Development - Studio Mesmer
Individual Credits:	Copywriting - Nandita Singh