Communication Design
Packaging Design

Goenchi Feni
Brand: Goenchi Feni
Client: Goenchi Feni
Entrant: Studio Bigfat

Blue Elephant

Entry Title:	Goenchi Feni
Brand:	Goenchi Feni
Client:	Goenchi Feni
Entrant Company:	Studio Bigfat
Confirm:	Two sealed bottles of Goenchi Feni
Physical media is required for your entry please confirm you will be sending.:	86148
Description:	Feni has been crafted for centuries through techniques passed down from father to son. This ancient wisdom has survived monarchies, colonialism, and even modernism. 'Goenchi' is the embodiment of this spirit of resilience. The term "Goenchi" is Konkani for "of/from Goa." The label design celebrates the individuals who make the production of this spirit possible, namely the Rendeirs and the Cazcars, as well as the iconic glass carboys called 'Garrafãos' that were introduced to Goa by the Portuguese. To this day, Garrafãos remain a part of most Goan households and are integral to both Goa's and Feni's identity. The design features meticulously hand-drawn illustrations with intricate embellishments and typographic details, creating a cohesive and engaging composition. The label is divided into three sections - the left side features three illustrations showcasing crucial stages of the production process relevant to each variant - Coconut and Cashew Feni. The middle section presents a theatrical piece where the Garrafao takes center stage, cracking open the skies while Rendiers and Cazcars look above with a delightful and elated demeanor, welcoming the Ancestral Spirit. Finally, the right side celebrates the people behind Feni with a beautiful portrait of proud Rendiers and Cazcars holding their tools.
Company Credits:	Studio Bigfat
Individual Credits:	Aniruddh Mehta - Lead Designer / Creative Director
Individual Credits:	Yash Sawardekar - Founder / Brand Conceptualiser
Individual Credits:	Tullika Sawardekar - Founder / Brand Conceptualiser
Individual Credits:	Shekar Menon - Lead Illustrator
Individual Credits:	Amey Shinde - Illustrator