Communication Design
Branding & Identity
Logos > Static & In-Motion
COMMUNICATION DESIGN - Branding & Identity (Logos > Static & In-Motion)
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Do You See What Eye See?
Brand: Asign
Client: Democrart Technologies
Entrant: Bombay Design Centre Pvt Ltd
Baby Blue Elephant
| Entry Title: | Do You See What Eye See? |
|---|---|
| Brand: | Asign |
| Client: | Democrart Technologies |
| Entrant Company: | Bombay Design Centre Pvt Ltd |
| Yes: | We are sharing a mounted board in A2 size that details the concept behind the solution. |
| Description: | We were tasked with naming and branding a first-of-its-kind product & services company built specifically for the Art Ecosystem. Asign provides the digital business infrastructure to artists and galleries to manage their business dealings as well as a highly secure online marketplace for collectors (HNIs) to buy and sell art. Our concept for Asign's Brand Identity is based on the thought, "Do you see what I see?" - We believe that two people can have a completely different perspective on the same piece of art, and we wanted to create a logo that reflected this. Asign's logo can be viewed both horizontally and vertically, and it reads the same in both perspectives - In motion, the A of 'Asign' is turned 90 degrees (counter-clockwise) to depict a blinking EYE. This fits well as a SOLUTION to the problem of needing the logo to be used in vertical orientation (at physical exhibits and on artwork packaging & tapes) as well as in a horizontal orientation (on online platforms and on corporate stationery) without compromising on the legibility of either. This solution ensures that however and whenever you see it, you’ll ALWAYS see Asign. |
| Company Credits: | Agency: Bombay Design Centre |
| Individual Credits: | CEO: Ankur Rander |
| Individual Credits: | Head - Business & Ops : Siddhesh Pednekar |
| Individual Credits: | Creative Directors : Vinay Venkatesh, Rucha Rao |
| Individual Credits: | Associate Creative Director Copy :Parth Mistry |
| Individual Credits: | Lead Design: Shruti Subramanian |
| Individual Credits: | Designer : Sakshi Wadnerker |
| Individual Credits: | Copywriter : Ankita Jog |
| Individual Credits: | AVP - Account Management : Sheekha Khan |
| Individual Credits: | Account Manager : Shweta Shrivastava |
| Individual Credits: | Associate Director UI : Deepak Salvi |
| Individual Credits: | Motion Team : Ninad Palandurkar, Vishal Hazarika |
