Bringing Back The Wonders Of Science

COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

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Entry Title:	Bringing Back The Wonders Of Science
Brand:	The Good Bug
Client:	Seven Turns Pvt Ltd
Entrant Company:	Studio Glyph
Description:	There's a universe inside of us where bacteria thrives. And contrary to popular belief, we need this good bacteria to help our bodies be healthy. From aiding digestion to balancing a better mood, these good bugs have made our body their home and do these things in return and more for us. The good folks at the good bug believe that nurturing your microbiome is the way to a healthy being. As their design partners, we believed we had an opportunity to bring back the marvel of science. Our brand language is inspired by a closer look into our bodies and recognising the fascinating microbiomes that exist within us, that need to be nurtured. Using the petri dish as a visual device, we hope to reignite a love of science at its tiniest microscopic size, in a world where most product brands are diminishing the complexity and marvel of our biology. Our design language hopes to have the world embrace science again, and not shy away from how fascinating it is.
Individual Credits:	Creative director: Pari Purohit
Individual Credits:	Aritro Mukherjee
Individual Credits:	Bhoomika Tejnani
Individual Credits:	Prapti Solanki
Individual Credits:	Copywriting: Kriti Samidi