A Rebrand For An Iconic Fashion Brand

COMMUNICATION DESIGN - Branding & Identity (Logos > Static)

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Entry Title:	A Rebrand For An Iconic Fashion Brand
Brand:	Abraham & Thakore
Client:	Reliance A&T Fashion
Entrant Company:	RGD
Description:	The Abraham and Thakore rebranding had to capture the brand's unique "fabric first" approach, moving it to a more contemporary space whilst carrying along its rich heritage and loyal customer base. The branding needed to stand out on the high street, work on social media, be relevant to a diverse audience across three generations. The brand mark emerged from the designers unique typology that has held strong for 3 decades. Inspired by the geometries found within their iconic block prints and weaves, the mark references elements of fabric making that is trademark Abraham and Thakore. Handcrafted, with a hint of Devanagari, the type plays with positive and negative spaces creating, an iconic black and white signature. This bold graphic imprint negates the need for any further embellishments in the visual language. Launched to rave reviews at Fashion Week in October ‘22, the brand mark spotlighted Abraham and Thakore’s core strength. Re-imagined the brand contextually for its loyalists and opened doors for a newer, younger audience.
Individual Credits:	Ambika Mundra
Individual Credits:	Rabia Gupta
Individual Credits:	Puneet Bareja
Individual Credits:	Sauleha Khatri
Individual Credits:	Vajra Rajani