Communication Design
Packaging Design
Luxury Packaging Design
COMMUNICATION DESIGN - Packaging Design (Luxury Packaging Design)
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Godawan 100 Series – A Rare Whisky To Save A Rare Species
Brand: Godawan Artisanal Indian Single Malt Whisky
Client: Diageo India
Entrant: Butterfly Cannon
Baby Blue Elephant
| Entry Title: | Godawan 100 Series – A Rare Whisky To Save A Rare Species |
|---|---|
| Brand: | Godawan Artisanal Indian Single Malt Whisky |
| Client: | Diageo India |
| Entrant Company: | Butterfly Cannon |
| Confirm: | As all the 100 ltd ed bottles were sold, we are unable supply a bottle. So we will be sharing an A2 printed board |
| Physical media is required for your entry please confirm you will be sending.: | 86148 |
| Description: | Rajasthan’s state bird, the Godawan, is critically endangered. ‘A Rare Whisky To Save A Rare Species’ - the Godawan 100 Series is an ultra-limited edition drop of 100 bottles, with all proceeds going towards the conservation of the last 100 remaining birds. Our designs are a tangible reminder of their extreme rarity of the Godawan. Each of bottles is a one-of-a-kind piece of art, meticulously hand-etched with unique illustrations of the last living Godawan birds picked out in gold. Highlighting how important every single remaining Godawan bird is. Layered, FSC-certified labels with recycled content, evoke the exquisite craft of the Godawans’ homeland of Rajasthan. The Godawan wordmark, a contemporary interpretation of a traditional local typeface, blooms from a colour-blocked horizon desert horizon line. Watermarked on the label and stamped into the hand-dipped wax cap, a hand-drawn bird surrounded by the copy “Born and Nurtured in Rajasthan” is a seal of quality and symbol of conservation. Finally, each bottle’s bespoke case is hand crafted from up-cycled whisky casks. Sold through a high-profile auction, The 100 Series raised the profile of the plight of the last 100 Godawan birds. Sales raised an additional ₹10 Million towards the conservation of the Godawan bird. |
| Company Credits: | Butterfly Cannon |
| Company Credits: | Diageo India |
| Individual Credits: | Creative Director - Arron Egan |
| Individual Credits: | Strategy Director - Natasha Samek |
| Individual Credits: | Client Services Director - Georgie Jones |
| Individual Credits: | Client - Hiren Dedhia |
