Communication Design
Digital Design

The Irregular Times
Brand: The Irregular Times
Client: The Irregular Times
Entrant: Irregulars Alliance

Baby Blue Elephant

Entry Title:	The Irregular Times
Brand:	The Irregular Times
Client:	The Irregular Times
Entrant Company:	Irregulars Alliance
URL Link:	https://www.theirregulartimes.com/
Description:	How do you take the unique look and feel of a publication and make it tangible in the context of a website? The Irregular Times seeks to platform South Asian creatives whilst also challenging the self-seriousness of the art industry. Another central objective of the newspaper was to create something “tactile” and revive print media, when so much cultural media exists online. The website design takes on the same form as the print newspaper, with each spread having a unique design, discarding the traditional grid system. The homepage becomes the host to the latest issue and emotes the theme and identity of the issue itself, while the preceding issue gets added to the hamburger menu. It extracts from the publication to play with elements of tactility and, ultimately, to imbue it with personality. The website invites viewers to interact with moving parts flying and spinning with every scroll, personality induced animations, and arty cut outs to cut-and-place as they please. It is intended to have a sense of play and rebellion when the viewer is able to drag these elements across the screen and arrange them according to their own whims and fancies.
Company Credits:	Irregulars Alliance LLP
Individual Credits:	Tarini Sethi - Creative Director
Individual Credits:	Anant Ahuja - Creative Director
Individual Credits:	Rishav Paul - Web Designer
Individual Credits:	Mayur Mengle - Design Director
Individual Credits:	Pradhyumn Kag - Design Director
Individual Credits:	Vasudhaa Narayanan - Writer
Individual Credits:	Yadna Kanvinde - Design Director
Individual Credits:	Vama Gupta - Web Designer
Individual Credits:	Nandini Negi - Web Designer